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Awsaf Alam
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AI insights for TikTok and Instagram

A social media insights platform where AI agents work on data that never stops arriving.

Tech Lead at Sourcy Global, Feb 2024 to Dec 2025

Problem

Brands want to know what's working on TikTok and Instagram right now, not last month. That means reading a lot of posts, all the time, and turning them into something a person can act on.

Approach

We built the platform around continuous data pipelines. New posts are collected on a schedule, cleaned, and handed to AI agents that tag them. A validation step checks the agents' output before anything reaches the dashboard, and the loop keeps running.

Schedulerstarts each runCollectorsTikTok, InstagramRaw post storeAI agentstopic, tone, formatValidationrejects bad outputInsights storefeeds the dashboardnext run
Illustrative. A simplified view of the pipeline loop, not the production design.

Result

A social media insights platform for TikTok and Instagram, powered by AI agents and data pipelines that keep running. Step through one post below to see what each stage adds.

Simulation

  1. Collect
  2. Clean
  3. Analyze
  4. Check
  5. Publish

1. Collect. A scheduled job pulls new public posts from TikTok and Instagram.

Source
TikTok
Caption
3 ways to style a canvas tote
Views
12,400
Sample post and fields are made up for this demo.

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© 2026 Awsaf Alam